Kia Ora, I'm
Faruk Ahmed
Business Analyst specialising in Digital Transformation, Customer Experience & Agile Delivery.
Professional Capabilities
Career at a Glance
Experience
Experience
Initiatives Delivered
Auckland, New Zealand
Open to Opportunity
About
A Business Analyst & AI Enthusiast
With 14+ years across telecoms, startups, and the NZ market, I don't just document requirements; I drive outcomes that stick.
I started on the front lines at Grameenphone (Telenor Group), managing customer systems serving 100,000+ daily interactions. The problems were real: fragmented tools, rising incidents, unhappy agents. I saw what broken processes cost not just in money, but in customer trust.
So I moved from monitoring to fixing. Over seven years as a Business Analyst and Project Specialist, I led the CRM 360° transformation that replaced 9 legacy tools with one unified platform, cutting agent process steps by 60%. I drove a self-service IVR redesign that lifted adoption from 55% to 80% across 80 million customers. I reduced system incidents by 50% in two years not by luck, but by mapping root causes, aligning vendors, and closing gaps nobody else had bothered to close.
Now based in Auckland, I've completed my MBA at Massey University with Merit Distinction, and currently work at WeSmile, redesigning digital platforms through a user-first lens. Passionate about AI and agentic workflows, I enjoy turning complex challenges into practical outcomes. If you're looking for someone who connects strategy with execution, let’s discuss.
Expertise
Requirements Analysis
- Business Needs Discovery & Stakeholder Interviews
- Value-Driven Requirement Definition & Prioritisation (MoSCoW)
- Requirements Traceability & As-Is / To-Be Gap Analysis
Stakeholder Management
- Stakeholder Mapping & Cross-Functional Alignment
- Executive Communication & Business-IT Bridging
- Change Impact Management
Agile Delivery & Project Execution
- Agile / Scrum Delivery & Sprint Collaboration
- Backlog Refinement & Story Prioritisation
- Hybrid (Agile + Waterfall) Delivery Environments
Business Process & Operational Improvement
- End-to-End Process Mapping & Value Stream Analysis
- Process Optimisation & Reengineering Initiatives
- Continuous Improvement & Efficiency Gains
Business Analysis Documentation
- BRD, FRD, SRS & Structured Documentation
- User Stories & Acceptance Criteria (BDD)
- Process Flows, Workflows & Functional Specifications
Customer, Data & Innovation Focus
- Customer Journey Mapping & Pain Point Analysis
- Data-Driven Insights & Decision Support
- AI & Automation Opportunity Identification
Resume
Work Experience
Business Analyst
Key Achievements
- Designed and implemented a task management system for a team of 15+ members, enabling prioritisation of high-impact work and improving task completion rate.
- Identified 3 key monetisation opportunities (e.g., club subscriptions, event promotion, partnerships), contributing to the foundation of a revenue model for student services.
- Led analysis and redesign of the MyUniClub website, improving user flows and content structure to create a more intuitive experience, targeting a 20% – 25% improvement in user engagement post-launch.
- Collaborated with product and development teams to translate requirements into clear user stories and workflows, reducing back-and-forth and improving delivery speed by 15% – 20%.
- Developed onboarding strategy and pitch materials for student clubs, supporting outreach and contributing to early platform growth.
- Represent and uphold WeSmile’s values by applying user-centric thinking, promoting community impact, and ensuring student needs remain central to product decisions.
Business Analyst
Key Achievements
- Coordinated delivery of 2 concurrent startup client projects (max capacity model), ensuring milestone adherence across 6–8 week MVP cycles, improving on-time delivery from 3 out of 4 sprints to 7 out of 8 sprints (12.5% improvement).
- Supported MVP-based product development approach, helping reduce initial product release timelines from 10 weeks to 7 weeks (≈30% faster) by prioritizing core features aligned with startup growth goals.
- Streamlined communication in a high-touch client environment, decreasing revision cycles from 6 rounds to 4 rounds per deliverable (≈33% reduction) while maintaining alignment with user-centric design principles.
- Assisted in resource coordination across limited project capacity, improving team utilization from 70% to 82% (≈17% increase) without exceeding the company’s low-client, high-focus delivery model.
- Supported quality assurance in MVP releases, reducing post-launch issues from 12 to 7 per project (≈42% reduction) by ensuring early validation and iterative testing.
Customer System Management & Project Specialist
Key Achievements
- Reduced customer-facing system incidents from 82 (2019), to 49 (2020), to 41 (2021), achieving an overall 50% reduction over two years, by strengthening monitoring and vendor coordination.
- Managed SLA across 3 major vendors and 2 call center partners, improving SLA compliance from 5% to 9% (Average for each).
- Ensured 99.9% system availability for call center platforms supporting millions of customer interactions, reducing downtime from ~9 hours/month to ~3 hours/month (≈67% reduction).
- Acted as SPOC for Customer Service systems, reducing issue resolution turnaround time from 6 hours to 3.5 hours (≈42% faster).
- Led delivery of 3+ large-scale customer system projects by maintaining 100% on-time delivery.
Business Analyst
Key Achievements
- Led implementation of Role-Based Access Control (RBAC) for 1500+ users, reducing access provisioning time from 5 days to 1 day (≈80% reduction) while eliminating unauthorized access incidents (100% compliance achieved).
- Delivered CRM 360° platform enabling unified customer view, reducing process steps from 10 steps to 4 steps (≈60% reduction) and cutting dependency on 9 legacy tools (≈67% reduction).
- Evaluated and optimized business processes, improving operational efficiency by reducing manual intervention in key workflows from ~45% to 20% (≈55% improvement).
- Led “Zero Defect” project for customer service resulted maximum uptime for systems.
Associate Business Analyst (formal title: Senior Executive)
Key Achievements
- Monitored real-time performance of customer service systems handling high daily call volumes (100K+ interactions/day), reducing system alert response time from 15 minutes to 8 minutes (≈47% faster).
- Improved end-to-end SLA adherence across multiple internal teams from ~85% to 93% (≈9% improvement) through proactive escalation and coordination.
- Supported continuous service availability, contributing to reduction of service disruption incidents from ~60/year to 38/year (≈37% reduction).
- Successfully conducted system training for 470+ new agents.
Customer Manager
Key Achievements
- Handled customer interactions while consistently meeting KPIs: Adherence above 90%, Sales 97% and First Call Resolution (FCR) 86%.
- Reduced Average Handling Time (AHT) from 320 seconds to 270 seconds (≈16% reduction) while maintaining service quality.
- Mentored 20+ new joiners and prepared them to serve customers maintaining all quality factors (Sympathy, Empathy, FCR etc.).
Education
Massey University
Auckland, New Zealand
October, 2024 - October, 2025Master of Business Administration (MBA) - Global Business
Completed with Merit Distinction
Leadership & Community
Bangladeshi Student Association Massey University Auckland (BSAMUA)
Auckland, New Zealand
March, 2025 - PresentPresident
- Grew the association from 6 to 85+ active members (≈1300% growth) by driving structured recruitment and engagement initiatives, strengthening community presence.
- Led planning and delivery of 4+ large-scale cultural and community events (including Iftar and Bengali New Year), attracting 100–200+ attendees per event and improving member participation.
- Built and managed a cross-functional committee of 8–12 volunteers, improving coordination and increasing on-time event execution.
Project Highlights
Testimonials
Awards
A collection of awards and recognitions received throughout my professional journey.