Kia Ora, I'm

Faruk Ahmed

Business Analyst specialising in Digital Transformation, Customer Experience & Agile Delivery.

Professional Capabilities

Enterprise Transformation
Stakeholder Management
AI Enthusiast
Process Optimisation
Platform Delivery
Cross-Functional Leadership

Career at a Glance

14+
Years Industry
Experience
7+
Years BA
Experience
15+
Transformation
Initiatives Delivered
Faruk Ahmed

Auckland, New Zealand

Open to Opportunity

About

2010 –2013 Customer Manager Grameenphone (Telenor) AHT reduced 320s → 270s (−16%) 2013 –2017 Associate Business Analyst (formal title: Senior Executive) Grameenphone (Telenor) SLA 85% → 93% 470+ agents trained 2017 –2020 Business Analyst Grameenphone (Telenor) CRM 360°: 9 tools → 1 Process steps −60% 2020 –2023 Project Specialist Grameenphone (Telenor) System incidents 82 → 41 (−50%) 2023 –2024 Business Analyst Studio Dev Hub Release cycle −30% 2025– Present Business Analyst WeSmile, Auckland User-first platform redesign OPEN ROLE Open to the Next Opportunity

A Business Analyst & AI Enthusiast

With 14+ years across telecoms, startups, and the NZ market, I don't just document requirements; I drive outcomes that stick.

I started on the front lines at Grameenphone (Telenor Group), managing customer systems serving 100,000+ daily interactions. The problems were real: fragmented tools, rising incidents, unhappy agents. I saw what broken processes cost not just in money, but in customer trust.

So I moved from monitoring to fixing. Over seven years as a Business Analyst and Project Specialist, I led the CRM 360° transformation that replaced 9 legacy tools with one unified platform, cutting agent process steps by 60%. I drove a self-service IVR redesign that lifted adoption from 55% to 80% across 80 million customers. I reduced system incidents by 50% in two years not by luck, but by mapping root causes, aligning vendors, and closing gaps nobody else had bothered to close.

Now based in Auckland, I've completed my MBA at Massey University with Merit Distinction, and currently work at WeSmile, redesigning digital platforms through a user-first lens. Passionate about AI and agentic workflows, I enjoy turning complex challenges into practical outcomes. If you're looking for someone who connects strategy with execution, let’s discuss.

Expertise

Requirements Analysis

  • Business Needs Discovery & Stakeholder Interviews
  • Value-Driven Requirement Definition & Prioritisation (MoSCoW)
  • Requirements Traceability & As-Is / To-Be Gap Analysis

Stakeholder Management

  • Stakeholder Mapping & Cross-Functional Alignment
  • Executive Communication & Business-IT Bridging
  • Change Impact Management

Agile Delivery & Project Execution

  • Agile / Scrum Delivery & Sprint Collaboration
  • Backlog Refinement & Story Prioritisation
  • Hybrid (Agile + Waterfall) Delivery Environments

Business Process & Operational Improvement

  • End-to-End Process Mapping & Value Stream Analysis
  • Process Optimisation & Reengineering Initiatives
  • Continuous Improvement & Efficiency Gains

Business Analysis Documentation

  • BRD, FRD, SRS & Structured Documentation
  • User Stories & Acceptance Criteria (BDD)
  • Process Flows, Workflows & Functional Specifications

Customer, Data & Innovation Focus

  • Customer Journey Mapping & Pain Point Analysis
  • Data-Driven Insights & Decision Support
  • AI & Automation Opportunity Identification

Resume

Work Experience

WeSmile Ltd.

Auckland, New Zealand
December, 2025 - Present

Business Analyst

Key Achievements

  • Designed and implemented a task management system for a team of 15+ members, enabling prioritisation of high-impact work and improving task completion rate.
  • Identified 3 key monetisation opportunities (e.g., club subscriptions, event promotion, partnerships), contributing to the foundation of a revenue model for student services.
  • Led analysis and redesign of the MyUniClub website, improving user flows and content structure to create a more intuitive experience, targeting a 20% – 25% improvement in user engagement post-launch.
  • Collaborated with product and development teams to translate requirements into clear user stories and workflows, reducing back-and-forth and improving delivery speed by 15% – 20%.
  • Developed onboarding strategy and pitch materials for student clubs, supporting outreach and contributing to early platform growth.
  • Represent and uphold WeSmile’s values by applying user-centric thinking, promoting community impact, and ensuring student needs remain central to product decisions.

Studio Dev Hub

Dhaka, Bangladesh
December, 2023 - October, 2024

Business Analyst

Key Achievements

  • Coordinated delivery of 2 concurrent startup client projects (max capacity model), ensuring milestone adherence across 6–8 week MVP cycles, improving on-time delivery from 3 out of 4 sprints to 7 out of 8 sprints (12.5% improvement).
  • Supported MVP-based product development approach, helping reduce initial product release timelines from 10 weeks to 7 weeks (≈30% faster) by prioritizing core features aligned with startup growth goals.
  • Streamlined communication in a high-touch client environment, decreasing revision cycles from 6 rounds to 4 rounds per deliverable (≈33% reduction) while maintaining alignment with user-centric design principles.
  • Assisted in resource coordination across limited project capacity, improving team utilization from 70% to 82% (≈17% increase) without exceeding the company’s low-client, high-focus delivery model.
  • Supported quality assurance in MVP releases, reducing post-launch issues from 12 to 7 per project (≈42% reduction) by ensuring early validation and iterative testing.

Grameenphone Ltd. (Telenor Group)

Dhaka, Bangladesh
May, 2020 - October, 2023

Customer System Management & Project Specialist

Key Achievements

  • Reduced customer-facing system incidents from 82 (2019), to 49 (2020), to 41 (2021), achieving an overall 50% reduction over two years, by strengthening monitoring and vendor coordination.
  • Managed SLA across 3 major vendors and 2 call center partners, improving SLA compliance from 5% to 9% (Average for each).
  • Ensured 99.9% system availability for call center platforms supporting millions of customer interactions, reducing downtime from ~9 hours/month to ~3 hours/month (≈67% reduction).
  • Acted as SPOC for Customer Service systems, reducing issue resolution turnaround time from 6 hours to 3.5 hours (≈42% faster).
  • Led delivery of 3+ large-scale customer system projects by maintaining 100% on-time delivery.

Grameenphone Ltd. (Telenor Group)

Dhaka, Bangladesh
November, 2017 - April, 2020

Business Analyst

Key Achievements

  • Led implementation of Role-Based Access Control (RBAC) for 1500+ users, reducing access provisioning time from 5 days to 1 day (≈80% reduction) while eliminating unauthorized access incidents (100% compliance achieved).
  • Delivered CRM 360° platform enabling unified customer view, reducing process steps from 10 steps to 4 steps (≈60% reduction) and cutting dependency on 9 legacy tools (≈67% reduction).
  • Evaluated and optimized business processes, improving operational efficiency by reducing manual intervention in key workflows from ~45% to 20% (≈55% improvement).
  • Led “Zero Defect” project for customer service resulted maximum uptime for systems.

Grameenphone Ltd. (Telenor Group)

Dhaka, Bangladesh
March, 2013 - October, 2017

Associate Business Analyst (formal title: Senior Executive)

Key Achievements

  • Monitored real-time performance of customer service systems handling high daily call volumes (100K+ interactions/day), reducing system alert response time from 15 minutes to 8 minutes (≈47% faster).
  • Improved end-to-end SLA adherence across multiple internal teams from ~85% to 93% (≈9% improvement) through proactive escalation and coordination.
  • Supported continuous service availability, contributing to reduction of service disruption incidents from ~60/year to 38/year (≈37% reduction).
  • Successfully conducted system training for 470+ new agents.

Grameenphone Ltd. (Telenor Group)

Dhaka, Bangladesh
December, 2010 - March, 2013

Customer Manager

Key Achievements

  • Handled customer interactions while consistently meeting KPIs: Adherence above 90%, Sales 97% and First Call Resolution (FCR) 86%.
  • Reduced Average Handling Time (AHT) from 320 seconds to 270 seconds (≈16% reduction) while maintaining service quality.
  • Mentored 20+ new joiners and prepared them to serve customers maintaining all quality factors (Sympathy, Empathy, FCR etc.).

Education

Massey University

Auckland, New Zealand
October, 2024 - October, 2025

Master of Business Administration (MBA) - Global Business

Completed with Merit Distinction

Leadership & Community

Bangladeshi Student Association Massey University Auckland (BSAMUA)

Auckland, New Zealand
March, 2025 - Present

President

  • Grew the association from 6 to 85+ active members (≈1300% growth) by driving structured recruitment and engagement initiatives, strengthening community presence.
  • Led planning and delivery of 4+ large-scale cultural and community events (including Iftar and Bengali New Year), attracting 100–200+ attendees per event and improving member participation.
  • Built and managed a cross-functional committee of 8–12 volunteers, improving coordination and increasing on-time event execution.

Project Highlights

Process steps — before vs after Before 10 steps After 4 steps 60% fewer steps 1500+ agents · 9 systems → 1 CRM
Enterprise Platform
CRM 360° Transformation
BA & Implementation Lead
Consolidated 9 legacy tools into 1 unified CRM for 1500+ agents, cutting process steps from 10 to 4 — a 60% efficiency gain across the entire customer service operation.
Self-service adoption rate (%) 0 50 100 55% Before 80% After +25 pts gain 80M+ customers
Customer Experience
IVR & Self-Service Enhancement
BA & Journey Analyst
Redesigned IVR journeys lifting self-service adoption from 55% to 80% across Grameenphone's 80M+ customer base — reducing agent call load significantly.
Annual operating cost saved 62% cost saved Saved ~30k NZD/yr Remaining ~3M 6 → 1 systems unified into one platform 120+ stakeholders adopted new workflow
Cost Optimisation
Single Ticketing & Omnichannel
BA & Requirements Lead
Unified 6 fragmented systems into one platform, saving ~30k NZD annually (62%) and enabling centralised service tracking for 120+ stakeholders.
RBAC implementation outcomes 80% faster provisioning 5 days → 1 day 100% compliance rate fully audit-ready 1500+ users governed role-based access 0 security incidents post-implementation
Security & Compliance
Role-Based Access Control (RBAC)
BA & Security Analyst
Designed and implemented RBAC for 1500+ users, cutting access provisioning from 5 days to 1 day, achieving 100% compliance and zero unauthorized access incidents post-launch.
System incidents/year ↓ falling 82 49 41 82 49 41 2019 2020 2021 −50% incidents cut
Operational Reliability
System Incident Reduction Programme
BA & Programme Lead
Reduced system incidents from 82 to 41 over two years (−50%) through vendor coordination, root cause analysis, and escalation frameworks — cutting monthly downtime from 9h to 3h.
Query handling time (seconds) 60s 30s 0s BEFORE 60s AFTER 50s 17% faster · 1500 agents · 0 defects post-release
Process Efficiency
Charging Inquiry Tool (CIT) Optimization
BA & UI Optimisation Lead
Simplified billing tool UI and workflows for 1500 call-centre agents, reducing query handling time from 60s to 50s (17% gain) with zero defects reported post-release.

Testimonials

"I've had the pleasure of working alongside Faruk at MyUniClub, and he consistently stands out as one of the most thoughtful and effective business analysts I've met. He has a rare ability to think deeply about problems while keeping the customer at the centre of every decision. His attention to detail, strong communication skills, and genuine commitment to improving the customer experience make him an invaluable asset to any team.

Beyond his professional qualities, Faruk is simply a kind, honest, and easy person to work with — someone who raises the standard of everyone around him."

Rick Luo

Founder of MyUniClub
WeSmile Ltd.

Awards

A collection of awards and recognitions received throughout my professional journey.

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Contact

farukahmed261991@gmail.com
+64277774400
Auckland, New Zealand

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